In 2020, as the world went into lockdown, Sam Ryder uploaded the first of his now infamous covers. They quickly caught the attention of some famous fans (think Justin Bieber, Sia, Alicia Keys and Elton John) – with compilations of his videos appearing on The Ellen Show, BBC’s Newsbeat and more. As the videos kept coming, so did the fans – with his socials standing at over 10 million followers to date and hundreds of thousands of comments.